At a fair, a stand amongst suppliers of equal products is not the best option, however, a cross-branch cooperation, for example between bedsteads and bedding does pay dividend.
This is the conclusion of Ward van Zandvoort, owner of bedstead company TREcompany, after a joint participation from his company and bedding supplier Mrs.Me for the Furniture Fair Brussels.
TREcompany is a bedstead manufacturer that started up in 2009 with beds and bedroom furniture. Mrs.Me is a supplier of 'home couture', as the company describes itself.
The two companies jointly participated at the Furniture Fair in Brussels at the beginning of this month. One with bedsteads, the other with bed- and home textiles.
In Brussels, Mrs.Me introduced the textile series 'Metropolitan II', a series based on imaginary world cities. The series is demure, but with colour accents in the cushions and plaids.
Mrs.Me founder and head designer Lianne Ernst explains; “We choose plain colours as we want our products to last. They are of the highest quality Egyptian cotton, but you don’t want to get tired of the look after one season.”
TREcompany introduced their latest model 'Twice XL' at the fair. The bed is based upon the existing 'Twice' model, with as significant difference that this model is with higher bedsides and a higher headboard. In addition, it can be combined with extra high nightstands.
Van Zandvoort: “With this model, we hope to appeal to that group of customers who prefer to lie on a raised yet beautifully crafted bed."
Read the full article here (Dutch version)
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